True Botanicals Unveils Newest Innovation: Spirulina Cleansing Powder

PR Newswire

MILL VALLEY, Calif., Oct. 1, 2026

The Leader in Clean Clinical Skincare Redefines Cleansing with a Breakthrough Water-Activated Powder that Protects the Skin Barrier

MILL VALLEY, Calif., Oct. 1, 2026 /PRNewswire/ — Today, True Botanicals, the leader in clean clinical skincare, announced the launch of Spirulina Cleansing Powder. Anchored by the brand’s new “Skin Barrier First” cleansing philosophy, this innovative waterless formula challenges the skincare misconception that “squeaky clean” should be the standard for cleansed skin, but it’s often a sign your barrier has been stripped. Spirulina Cleansing Powder delivers a deep, satisfying cleanse without stripping the skin, leaving it soft, balanced, and intensely hydrated.

True Botanicals Spirulina Cleansing Powder

At the core of this breakthrough is an unexpected, mineral-blue powder powered by two unique forms of Spirulina Maxima—including Algaktiv GenoFix Day®—sourced from the mineral-rich volcanic waters of the Canary Islands. This nutrient-dense microalgae actively neutralizes free radicals and helps defend skin against daily stressors, while clinical testing has shown statistically significant improvements in hydration, radiance, firmness, and elasticity. The formula remains dry until it meets water, delivering a concentrated dose of active ingredients without unnecessary water weight. With an effortless “Splash. Shake. Cleanse.” routine, the powder blooms into a rich, silky lather. Paired with PCA, a skin-identical humectant, and finely milled Colloidal Oatmeal, the cleanser gets skin truly clean while helping keep essential moisture intact.

“For years, the skincare industry conditioned consumers to equate that tight, squeaky-clean feeling with effective cleansing, when in reality, it can compromise the skin barrier,” said Hillary Peterson, Founder of True Botanicals. “We saw an opportunity to rethink the category by putting the barrier first. Skincare doesn’t begin after cleansing—it starts with the very first step, and Spirulina Cleansing Powder delivers in ways I never imagined possible. It offers an effective, gentle, barrier-friendly cleanse that leaves skin feeling hydrated—ultimately supporting healthier, more resilient skin over time.”

Spirulina Cleansing Powder sets a new standard for high-performance, daily cleansing. In independent clinical and consumer studies, the formula yielded exceptional results:

Clinically proven to boost skin hydration by up to 49% immediately after use in 100% of participants.
100% of participants experienced less oily skin after 4 weeks of consistent use.
100% of participants said this product helped reduce the appearance of dullness over time.
97% of participants said their skin felt clean, refreshed, and balanced immediately after use.
Clinical testing confirmed the formula supports skin’s healthy pH balance, making it gentle enough for daily use.

True Botanicals remains committed to safety without compromise. The fragrance-free, vegan powder is suitable for all skin types—including sensitive and dry complexions—and proudly holds rigorous certifications, including MADE SAFE®, MADE SAFE® Pregnancy Safe Certified, and the Sorette Seal of Approval. Furthermore, the waterless format offers a more sustainable solution, resulting in lighter shipping weights, less packaging waste, and a travel-friendly experience.

The Spirulina Cleansing Powder is available beginning October 1, 2026, for $48 on TrueBotanicals.com.

About True Botanicals:
True Botanicals is intelligent skincare sourced from the sophistication of plants, understood through the expertise of skin biology, and delivered through the precision of science. Your radiance is the evidence you can see the data is the evidence you can measure. Skin that’s stronger, healthier, and more resilient, from formulations designed for how your skin actually works — created with pioneering plant actives clinically proven to outperform synthetics. Visible change. Measurable results. Skincare so intelligent it feels like second nature.