The Iconic Lip Gloss Earns One of Beauty’s Most Coveted Honors

NEW YORK, Sept. 17, 2026 /PRNewswire/ — KIKO Milano, the #1 makeup brand in Italy, known for high-performance makeup, bold color and accessible innovation, is proud to announce that its iconic 3D Hydra Lipgloss has been honored with a 2026 Allure Best of Beauty Award. The recognition celebrates one of KIKO Milano’s most beloved products, with one 3D Hydra Lipgloss sold globally every second.

For 30 years, Allure’s Best of Beauty Awards have recognized standout products across the beauty industry, with winners selected by Allure editors following an extensive testing process. This year’s recognition of the 3D Hydra Lipgloss marks an exciting milestone for KIKO Milano as the Italian beauty brand continues to expand its presence in the U.S.

“We are incredibly honored to have KIKO Milano’s 3D Hydra Lipgloss recognized by Allure with a Best of Beauty Award,” said Katie O’Reilly, Executive Vice President, Managing Director North America. “The 3D Hydra Lipgloss has become an icon within the KIKO Milano portfolio and represents what has always been at the heart of our brand: creating innovative, high-performance beauty products that encourages self-expression and remains accessible to everyone. To receive this recognition during such an exciting period of growth for KIKO in the U.S. makes the moment even more meaningful.”

The Award-Winning 3D Hydra Lipgloss
KIKO Milano’s 3D Hydra Lipgloss is an ultra-softening, non-sticky lip gloss that delivers a smooth, radiant finish with instant comfort and shine. The lightweight, silky formula glides seamlessly onto the lips, leaving them visibly smoother, hydrated and naturally plumped.

Designed for versatility and self-expression, the 3D Hydra Lipgloss is available in 30 shades and finishes, ranging from transparent and pearly to shiny and high-pigment, offering a wide range of options for every look. The non-sticky formula provides lasting shine and comfort, while an ergonomic wand applicator allows for precise definition and even coverage.

As Allure celebrates the 30th anniversary of Best of Beauty, the award-winning KIKO Milano 3D Hydra Lipgloss will also be featured in the publication’s limited-edition Best of Beauty Box, which brings together 30 Best of Beauty-winning products in celebration of the milestone anniversary.

About KIKO Milano
KIKO MILANO is a beauty brand born in Milan, where craft, culture, and expression collide. Born in 1997, and now the #1 makeup brand in Italy, KIKO has redefined how cosmetics are created and shared, making trend-driven, high-quality products accessible to all. Rooted in Italian artistry and creativity, KIKO is known for bold color stories, luxe textures, and innovative formulas that invite play over perfection. With 1,250+ stores in 70 markets and a rapidly growing digital presence, KIKO blends its Italian heritage with global culture to empower every individual to create, express, and experiment beautifully.

For more information, visit us.kikocosmetics.com

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SOURCE KIKO Milano