HOUSTON, TX, August 21, 2026 (EZ Newswire) — A new national survey examining barriers to fertility care found that the cost of treatment and a lack of awareness surrounding financing options are inhibiting many Americans from pursuing the family-building care they need.
Conducted by Atomik Research on behalf of BUNDL Fertility™ (BUNDL), a multi-cycle fertility service bundling program and part of the Inception Fertility family of brands, the online survey included 2,000 men and women interested in having children/more children and found more than two-thirds (67%) of respondents identified the high cost of fertility treatments as their top concern, while nearly half (48%) reported delaying fertility care because of financial constraints.
One of the most alarming data points was among respondents who have considered fertility treatment, nearly three-quarters (73%) of whom said they are reluctant to see a fertility specialist because they fear the total cost of care.
“These findings show that cost isn’t just preventing people from starting treatment — it’s preventing them from taking the first step towards understanding their fertility health,” said Cheryl Campbell, Director of Operations at BUNDL. “When individuals delay seeing a fertility specialist because they assume care is out of reach, they also delay a potential diagnosis, understanding their options, and learning about financial solutions that may make treatment far more accessible than they realize.”
Affordability Concerns Are Widespread
The survey found that while 43% of respondents reported being very concerned about the affordability of fertility treatments in the U.S., only 28% reported being very aware of available fertility financing options.
“Delayed parenthood is a leading contributor to infertility, and waiting to seek treatment can significantly impact the chances of a successful pregnancy,” said TJ Farnsworth, founder and CEO of Inception. “It’s imperative to improve financial access and education of financing solutions so that more aspiring parents can take the first step toward family building.”
Americans Are Making Significant Financial Sacrifices
Among respondents who have considered or pursued fertility treatments, only 15% used fertility financing, while one-third (33%) took on additional jobs to help fund fertility treatment expenses. Many others reported relying on personal financial resources to cover costs, including:
- 46% used credit cards to pay for fertility care
- 45% relied on cash or savings
- 42% used insurance coverage
These findings suggest that many patients are cobbling together multiple funding sources and making significant personal sacrifices to pursue fertility treatment.
For social media influencers Jessi and Alessio Pasini, the financial burden even led them to seek care overseas in hopes of lowering the cost. The couple, who built a community of more than 7 million followers and have openly shared their six-year infertility and IVF journey, ultimately returned to the United States to continue their care after learning about BUNDL. Their treatment at Tennessee Fertility Institute, part of Inception’s clinical network, The Prelude Network, helped them welcome their son, Lorenzo, in February 2026.
“One of our biggest hurdles to starting IVF was the financial uncertainty. As hopeful parents, it’s incredibly difficult to invest so much money without knowing if you’ll ultimately be able to bring home a baby,” said Jessi Pasini. “When we learned about BUNDL’s money-back guarantee, it gave us peace of mind and took away so much of the financial pressure. We could focus on treatment instead of constantly worrying about what would happen if it didn’t work.”
Women Report Greater Financial Impact
The survey also revealed notable gender differences in perceptions of affordability and access to care.
Compared with men:
- Women are more likely to be very concerned about the affordability of fertility treatments (48% vs. 38%)
- Women are more likely to have delayed fertility care due to costs (55% vs. 40%)
- Women are more likely to be reluctant to see a fertility specialist because of concerns about total costs (78% vs. 69%)
The results indicate that women may experience a disproportionate financial burden when navigating fertility treatment decisions.
A Need for Greater Access and Financial Education
“One of the biggest misconceptions about fertility care is that it automatically means IVF and overwhelming costs. In reality, many patients have a range of treatment options, some of which are less invasive, less expensive, or covered by insurance,” said Jamie Grifo, MD, PhD, Program Director at NYU Langone Fertility Center and Chief Executive Physician at Inception Fertility.“That’s why it’s so important for anyone struggling to conceive to take that first step and meet with a reproductive specialist.”
According to Dr. Grifo, a consultation provides answers about a patients’ fertility, helps identify the most appropriate treatment path, and opens the door to understanding the financial resources and financing options available.
Survey Methodology
This online survey of 2,000 U.S. American men and women aged 25-45 interested in having children/more children was commissioned by BUNDL Fertility. It was conducted by market research company Atomik Research, part of 4media group, a creative market research agency. The margin of error for the overall sample is +/- 2 percentage points with a confidence level of 95 percent. Fieldwork took place between May 4-11, 2026.
About Inception Fertility
Inception Fertility™ (Inception) is a family of brands committed to helping patients build their families. Built by patients for patients, Inception’s purpose is to achieve the highest bar in science, medicine, and experience to enhance each patient’s journey and achieve better outcomes. Inception’s medical experts are leading pioneers in fertility care. Our doctors were some of the first to use breakthrough assisted reproductive technologies (ART) — including in vitro fertilization (IVF), preimplantation genetic testing (PGT) and fertility preservation services — and they continue to lead the industry by building on these technologies by through development, research and thought leadership. Through its growing family of national organizations — which include The Prelude Network®, the fastest-growing network of fertility clinics and largest provider of comprehensive fertility services in North America; MyEggBank®, one of the largest frozen donor egg banks in North America; BUNDL Fertility™, a multi-cycle fertility service bundling program; HavenCryo™, a long-term reproductive preservation and storage solution provider and NutraBloom®, a premium lifestyle brand with expertly formulated supplements to support individuals’ health and wellness goals for preconception — Inception is working to deliver on its promise to elevate the patient experience at every step of their family building journey.
About BUNDL Fertility
With BUNDL, fertility patients can easily build a BUNDL of treatments that best suits their needs at a discounted cost, bringing patients peace of mind and giving them fertility financial freedom. At BUNDL, our goal is to allow you to take back control of your fertility by making your fertility experience as easy and fulfilling as possible. We understand how overwhelming the entire process of fertility uncertainty is. That is why we bundle multiple fertility treatments together to increase your chances of success while providing a peace of mind of lower cost treatment. For fertility practitioners, BUNDL is another opportunity to provide patients with a unique plan tailored to their specific needs, resulting in higher patient retention and success rates.
Media Contact
Mia Humphreys
mhumphreys@kruppagency.com
+1 239-297-6592
SOURCE: Inception Fertility
