Army Veteran and Die Tryin Co. Founder Jon Klipstein Addresses Supplement Industry Underdosing With Free Guide

Boise, United States – May 25, 2026 / Die Tryin Co. /

BOISE, ID, May 23, 2026 – Die Tryin Co., a veteran owned supplement company based in Boise, Idaho, has launched a free consumer education resource at dietryin.co. The company was founded in 2015 by US Army combat veteran and combat veteran supplement founder Jon Klipstein.

The new educational hub offers general information for consumers researching pre-workout supplements, including how to interpret product labels, what questions to ask before making a purchase, and how the supplement industry operates. Topics such as pre-workout dosing, pre-workout ingredients, and the issue of supplement industry underdosing are addressed in plain, accessible language. The resource is part of Die Tryin Co.’s ongoing commitment to ingredient transparency and is freely available to the public.

Background on the Founder

Jon Klipstein, the founder and CEO of Die Tryin Co., served in the United States Army as a 13B Field Artillery specialist and completed two combat tours in Afghanistan. After leaving military service in 2013, Klipstein spent several years in business operations before establishing the veteran owned supplement company in 2015. He has been featured in Stars and Stripes, We Are The Mighty, and the Idaho Statesman for his work supporting veteran mental health awareness and his partnership with the nonprofit Mission 22.

“After ten years in this business, I’ve learned consumers want straight answers, not marketing fluff,” said Jon Klipstein, Founder and CEO of Die Tryin Co. “We built this resource because people deserve a clear place to learn the basics before they shop.”

A Veteran-Owned Idaho Business

Die Tryin Co. has operated out of Boise, Idaho since 2015, when Klipstein launched the company with $10,000 in starting capital. The brand is part of a growing network of veteran owned small businesses in the Treasure Valley region and was previously known as UXO Supplements before rebranding to Die Tryin Co.

Outside of the company’s products, Klipstein has organized Memorial Day ruck challenges in the Boise area to raise awareness for veteran suicide prevention, with proceeds directed to Mission 22. A 100-mile ruck event organized by Klipstein received coverage from regional and national outlets, including the Idaho Statesman and Stars and Stripes, in 2021.

About the Education Hub

The pre-workout education guide available at dietryin.co covers consumer topics including transparent supplement labeling practices, the structure of the supplement industry, concerns around proprietary blend supplements, and a glossary of commonly used terms. The hub is written for general consumer audiences and does not provide medical advice or product-specific recommendations. Consumers seeking guidance on dietary supplements are encouraged to consult a qualified healthcare professional.

About Die Tryin Co.

Founded in 2015 by US Army combat veteran Jon Klipstein, Die Tryin Co. is a veteran owned supplement company based in Boise, Idaho. The company operates an online retail platform and produces consumer educational content focused on pre-workout education and ingredient transparency. More information is available at dietryin.co.

Media Contact

Jon Klipstein

Founder and CEO, Die Tryin Co.

Email: support@dietryin.co

Phone: (208) 918-0785

Website: https://dietryin.co

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