Off-Market Property Platform Lets Sellers List for Free

How Australians Are Selling Property Without Agent Commission Using Name Your Price

Sydney, Australia – May 13, 2026 / NAME YOUR PRICE /

Name Your Price Launches Free Listing Feature for Off-Market Property Sellers Across Australia

Name Your Price has formally launched a no-cost listing feature on its platform, enabling Australian property sellers to connect directly with buyers and buyers agents without paying agent commissions. The release marks a structural addition to the platform’s existing off-market model, designed to give sellers full control over pricing and negotiations from the point of listing through to sale.

The launch arrives as private property transactions attract growing scrutiny over the cost of traditional sales methods. Standard agent commissions in Australia typically range between 1.5% and 3.5% of the sale price, translating to tens of thousands of dollars on an average residential property. Name Your Price positions its platform as a direct alternative, removing the intermediary from the transaction entirely.

How the Platform Connects Sellers and Buyers Directly

Name Your Price operates as an off market property platform australia sellers can access without upfront fees. Once listed, a property becomes visible to a network of buyers and accredited buyers agents who are actively seeking off-market opportunities. The platform does not publish listings on mainstream real estate portals, keeping transactions private and negotiations direct.

Sellers retain authority over their asking price, can adjust terms without third-party input, and communicate with interested parties through the platform. Buyers agents, who represent purchasers rather than vendors, are a significant part of the platform’s user base. This creates a structured environment where sellers interact with professionally represented buyers, without the seller needing their own agent.

The ability to list property for free online australia through Name Your Price removes the financial barrier that has traditionally made private sales less accessible to individual homeowners. There are no listing fees, no lock-in periods, and no commission payable upon a successful transaction.

Seller Control and Transparent Pricing at the Core

“We built Name Your Price around a straightforward idea – sellers should be able to name their price and keep what they make,” said James Hart, Chief Executive Officer of Name Your Price. “Since opening our free listing feature to all sellers nationally, we have seen more than 400 properties listed within the first 60 days, which tells us there is real appetite for a commission-free approach.”

The platform’s design reflects a deliberate choice to prioritize transparency. Sellers set their own price expectations rather than receiving an agent-led appraisal that may reflect sales incentives. Buyers agents, who pay a subscription or access fee on the platform, can filter properties by location, price range, and property type, making the search process efficient without requiring sellers to market their properties publicly.

For sellers, the process of listing on the platform involves submitting property details, uploading photographs, and setting a target price. No professional valuation or agent involvement is required, though sellers are free to seek independent advice before listing.

Buyers Agents Drive Qualified Demand on the Platform

A notable element of Name Your Price’s model is its focus on buyers agents as the primary demand side of the marketplace. Unlike general-purpose classifieds platforms, Name Your Price specifically targets accredited buyers agents, who are engaged by purchasers to source properties that may not appear on the open market.

This approach means sellers using the platform to sell property without agent commission australia are not relying solely on individual buyers browsing listings. Instead, their properties are reviewed by professionals with specific client briefs and purchasing mandates, increasing the likelihood of a qualified inquiry.

The platform is accessible nationally, covering metropolitan and regional properties across all Australian states and territories. Name Your Price has indicated that further platform features are scheduled for release in the coming months, including a secure in-platform messaging system and document management tools to support the transaction process after an expression of interest is received.

About Name Your Price

Name Your Price is an Australian property platform available at nameyourprice.io that enables homeowners to list residential and investment properties for free and connect directly with buyers and buyers agents. The platform operates as an off-market environment, keeping transactions private and eliminating agent commission from the sale process. Name Your Price is available to sellers and buyers agents across all Australian states and territories.

Learn more at NAME YOUR PRICE