Launching on October 23, the eight-piece collection celebrates Snoopy and his siblings while supporting pet adoption

KANAB, Utah, Oct. 20, 2026 /PRNewswire/ — National nonprofit Best Friends Animal Society and Peanuts^® have joined forces on a limited-edition collection inspired by Snoopy and his siblings Spike, Belle, Olaf, Andy, and Marbles.

The collection brings the unique personalities of the beloved Peanuts characters to a range of apparel and accessories, while supporting a shared message: every dog and cat is a unique individual, and every pet deserves the chance to find a loving home.

The limited-edition collection includes eight items:

Unisex Sweatshirt; Price: $75.00

Celebrate the ultimate friendship, featuring iconic best friends Charlie Brown and Snoopy alongside the “Happiness Is a Best Friend” message. Made from a lightweight fleece, this unisex crewneck has a relaxed fit and soft, easygoing feel. 

Women’s Crewneck Sweatshirt; Price: $73.00

Spread a little happiness wherever you go in this cozy Peanuts x Best Friends sweatshirt, featuring an “Adopt Your Next Best Friend” message. Made from lightweight fleece, this women’s sweatshirt has a relaxed, boxy fit with a slightly cropped length, balloon sleeves, and dropped shoulders for an easygoing look. 

Pin Set; Price: $70.00

Celebrate Snoopy and his siblings with this limited-edition collectible pin set, featuring six individual character pins, each showcasing a different sibling from Snoopy’s family. Each pin includes a Best Friends Animal Society logo bug backer and is presented in a custom collector box designed for display and safekeeping. Each set is individually numbered from 1–500, making it a special keepsake for Peanuts fans and collectors alike. 

Tote Bag; Price: $60.00

Carry your essentials in this limited-edition tote crafted from durable 12 oz canvas featuring contrasting orange straps and a matching orange bottom, with embroidered artwork. A front pocket adds convenient storage, while the embroidered “Happiness is a Best Friend” logo completes the design. 

Unisex Tee; Price: $45.00

This vintage-inspired tee, featuring Snoopy alongside his siblings Spike, Belle, Marbles, Olaf, and Andy, is a fall must-have. The relaxed fit and garment-dyed finish give it a soft, lived-in feel that makes it an easy favorite for everyday wear.

Women’s Muscle Tee; Price: $43.00

The relaxed, boxy fit, vintage-inspired muscle tank features Snoopy and his siblings; Spike, Belle, Marbles, Olaf, and Andy, gathered around his iconic doghouse. The garment-dyed finish gives it a soft, faded look that feels comfortably lived-in from the initial wear.

Milk Glass Mug; Price: $40.00

Add a little Peanuts charm to your favorite drink with this collectible milk glass-style mug. Featuring custom wraparound artwork of Snoopy’s siblings Spike and Marbles gathered around a Christmas cactus, this 8 oz. mug brings a playful, nostalgic touch to your coffee break. It comes in custom full color printed gift packaging, making it ready to give to a fellow Peanuts fan or animal lover. 

Dad Hat; Price: $35.00

Don’t leave home without this grey, vintage-inspired dad hat is made from washed cotton for a soft, lived-in feel, featuring embroidered Snoopy and his sibling’s, Spike, Belle, Marbles, Olaf, and Andy on the front and “Happiness is a Best Friend” on the back.

The collection is available starting on Friday, October 23 at 12:00PM ET, while supplies last, at Best Friends Animal Society’s online shop, shop.bestfriends.org.

The merchandise collection is part of a monthslong partnership between Best Friends Animal Society and Peanuts that includes special events, a public service announcement and other opportunities to celebrate the unique personalities of shelter pets and encourage adoption.

“We believe every pet deserves to be loved for exactly who they are,” said Julie Castle, CEO, Best Friends Animal Society. “Partnering with Peanuts gives Best Friends Animal Society an incredible opportunity to introduce the joys of adoption to new audiences through one of the world’s most beloved and recognizable brands. Together, we hope to inspire more people to visit their local shelter and experience the happiness and joy that only a pet can bring.”

“As the home of the world’s most famous beagle and his band of siblings, Peanuts could not be more delighted to partner with Best Friends Animal Society in this wonderful project,” says Melissa Menta, Senior Vice President, Global Brand and Communications for Peanuts Worldwide. “Snoopy, Spike, Olaf, Marbles, Andy, and Belle prove that dogs come in all shapes and sizes with unique and loveable personalities.”

Every year, millions of dogs and cats enter shelters across the United States, waiting for someone to recognize how special they are. According to data from Best Friends Animal Society, on any given day, an average of 500,000 dogs and cats are waiting in shelters nationwide. Best Friends Animal Society works alongside more than 6,000 shelter and rescue group partners working to end the killing of dogs and cats in America’s shelters and make the country no-kill* which means saving every healthy or treatable pet in shelters.

To learn more about the partnership, find adoptable pets near you, or support Best Friends Animal Society, visit bestfriends.org/peanuts

*No-kill is defined by a 90% save rate or greater for pets entering a shelter and is a meaningful and common-sense benchmark for measuring lifesaving progress. Typically, the number of pets who are suffering from irreparable medical or behavioral issues that compromise their quality of life and prevent them from being rehomed is not more than 10% of all dogs and cats entering shelters. For any community to be no-kill, all stakeholders in that community must work together to achieve and sustain that common goal while prioritizing community safety and good quality of life for pets as guiding no-kill principles. This means cooperation among animal shelters, animal rescue groups, government agencies, community members and other stakeholders, all committed to best practices and protocols.

About Best Friends Animal Society
Best Friends Animal Society is a leading animal welfare organization dedicated to saving the lives of dogs and cats in America’s shelters and making the entire country no-kill. Founded in 1984, Best Friends runs lifesaving facilities and programs nationwide in partnership with more than 6,000 shelters and rescue organizations. From our headquarters in Kanab, Utah, we also operate the nation’s largest no-kill animal sanctuary — a destination that brings our mission to life for thousands of visitors each year. We maintain the most comprehensive animal sheltering data in the country and make it accessible to the public — empowering communities with critical insights into the needs of their local shelters and how they can help. We believe every dog and cat deserves a home. And we believe that, by working together, we can Save Them All^®.

About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 80% owned by the Sony Group and 20% owned by the family of Charles M. Schulz. First introduced to the world in 1950 in the Peanuts comic strip, Charlie Brown, Snoopy and the rest of the gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the brand around the world through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. Peanuts recently celebrated its 75th Anniversary with unprecedented worldwide exhibitions and activities, collaborations, digital marketing campaigns, and more.

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SOURCE Best Friends Animal Society